NjiaPay secures US$2.1 million in seed funding

NjiaPay, a payment performance partner helping African businesses improve payment reliability and revenue, has closed its seed funding round led by one of Europe's leading B2B SaaS investors, Newion.

HAVAÍC first joined forces with NjiaPay as lead investor in an over-subscriber pre-seed funding round during February 2025.

This latest funding round follows a year of significant commercial traction in which NjiaPay expanded its merchant base across high-growth startups and established global franchises, including Talk360, Anytime Fitness, and Melon Mobile.

As Africa’s digital economy scales, fragmented infrastructure forces businesses to rely on multiple Payment Service Providers (PSPs) to protect authorisation rates and offer relevant payment methods. This often leads to high operational overhead, technical complexity, and reconciliation challenges.

NjiaPay solves this by acting as a central control tower for a merchant’s payment stack. Using a single API to intelligently route transactions in real-time, this orchestration layer unifies fragmented data into a single view, delivering higher approval rates and ending the need for manual reconciliation across multiple providers.

The platform’s impact is best demonstrated by Talk360, the international calling app used by millions. After implementing NjiaPay, Talk360 reduced their 6 PSP integrations into one, and achieved a 25% increase in checkout conversion in key markets by intelligently directing transactions and presenting the most relevant payment methods to customers.‍

In a market where high failure rates and rising costs threaten margins, NjiaPay turns payment performance into a competitive advantage.

The newly raised capital will be used to expand NjiaPay’s engineering and commercial teams to directly solve the payment problems merchants face in their daily operations.

A key priority is the subscription and recurring payment sector, where 1 in 5 transactions fail due to expired or stolen cards - a primary source of revenue leakage and consumer frustration.

To address this, NjiaPay is introducing European infrastructure tools like Card Account Updater to the South African market - a capability that has been standard across Europe and other global markets for over a decade, yet remains largely unadopted by local PSPs.

This capability automatically refreshes stored card credentials, eliminating the high cost of involuntary churn and the risk of losing customers due to avoidable payment failures.By bridging the gap between global infrastructure standards and local market realities, NjiaPay is ensuring that African digital businesses can scale without the constraints of payment fragmentation.